Description
BTMS-25
Conditioning Emulsifier for Haircare & Skincare
BTMS-25 is a versatile cationic conditioning emulsifier widely used in handmade haircare formulations to create creamy, smooth, and conditioning products. It is especially popular for making conditioners, hair masks, leave-in treatments, detanglers, and other products designed to leave hair feeling soft, smooth, manageable, and easier to comb.
BTMS-25 can also help provide structure and a luxurious feel to emulsified formulations, making it a valuable ingredient for both beginner and experienced formulators.
What Is BTMS-25?
BTMS-25 is a conditioning emulsifying wax containing approximately 25% active behentrimonium methosulfate, along with fatty alcohols that contribute to the creamy consistency of the ingredient.
Despite the word “methosulfate” in its name, BTMS is not a sulfate cleanser and does not function like traditional shampoo sulfates. It is primarily valued for its conditioning and emulsifying properties.
Uses
BTMS-25 is ideal for making:
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Rinse-out conditioners
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Deep conditioners
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Hair masks
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Leave-in conditioners
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Detangling sprays and creams
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Hair creams
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Curl creams
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Co-washes
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Conditioning treatments
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Hair lotions
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Body creams
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Lotions
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Other emulsified personal-care products
Benefits for Hair
BTMS-25 is particularly valued for its ability to provide conditioning, slip, softness, and manageability.
It can make conditioners easier to distribute throughout the hair and can contribute to a smooth, silky feel after rinsing. This makes it especially useful in formulas designed for detangling and reducing the rough feel that can occur after cleansing.
Excellent Slip
One of the standout qualities of BTMS-25 is its ability to contribute to excellent slip in haircare products.
Slip refers to how easily a product moves through the hair. A conditioner with good slip can feel easier to distribute and can make the detangling process more comfortable.
Great for Deep Conditioners & Hair Masks
BTMS-25 works beautifully in richer conditioning products such as deep conditioners and hair masks. It can help create the creamy, substantial texture expected from intensive hair treatments while providing conditioning benefits.
It can be combined with oils, butters, humectants, proteins, and other compatible ingredients to create customized treatments.
Leave-In Conditioning
BTMS-25 can also be used in leave-in conditioners and hair creams when formulated appropriately. It can contribute to softness, smoothness, and manageability while helping create a creamy product that spreads easily through the hair.
For leave-in products, it is important to test the formula carefully to ensure the finished product provides enough conditioning without feeling too heavy.
As an Emulsifier
BTMS-25 is also an emulsifying ingredient, meaning it can help bring together the oil and water phases of suitable formulations.
This makes it useful for creating stable, creamy conditioners and other emulsified haircare products.
Suggested Usage Rate
A general usage range for BTMS-25 is approximately 2–10%, depending on the product and desired conditioning level.
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2–4% — Light conditioning products
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4–7% — Medium conditioning and creamy texture
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7–10% — Rich conditioners, deep treatments, and hair masks
The ideal percentage depends on your complete formula, hair type, desired consistency, and the other conditioning ingredients being used.
How to Use
BTMS-25 is generally added to the heated oil phase of a formulation and melted completely before the emulsion is formed.
Once the oil and water phases are combined and the emulsion has formed, the formulation can be cooled and additional heat-sensitive ingredients can be incorporated at the appropriate temperature.
Always follow a tested formulation process and the technical recommendations for your specific raw material.
Formulation Tips
BTMS-25 can be paired with fatty alcohols such as Cetearyl Alcohol when additional thickness and structure are desired. Oils and butters can also be added to create richer conditioning formulas.
When creating leave-in conditioners or lighter products, consider starting toward the lower end of the usage range and testing the finished product to make sure it does not feel too heavy.
Always make a small test batch before producing larger quantities and evaluate your product for pH, viscosity, texture, stability, appearance, and conditioning performance.
Perfect for Handmade Haircare
If you're building your own handmade haircare line or experimenting with DIY formulations, BTMS-25 is an excellent ingredient to keep on hand.
From everyday conditioners to rich deep-conditioning masks and leave-in treatments, it provides formulators with a flexible way to create products with a smooth, creamy texture and a conditioned, manageable hair feel.
Product Details
Product: BTMS-25 Type: Cationic conditioning emulsifier Active content: Approximately 25% Suggested usage: 2–10% Best for: Conditioners, hair masks, leave-ins, detanglers, curl creams & conditioning treatments
Create creamy conditioners. Add beautiful slip. Formulate smoother-feeling haircare.

